who the fuck aviv?
What I'm Doing Right Now
VIV & CO PRODUCTIONS Founder
VIV & CO
In my freshman year of college I began to start my career as an Artist Manager under the name Viv & Co Productions. From there I began to implement the lessons and resources from my Berklee classes into real life management practices.
I split my work up with two distinctions: full-time management and project based management. I currently have 2 artists I am a full-time manager for, Honeydew U Love Me? and Anika Sky. Additionally, I am a project based manager for The Lunch Ladies and Subbaci. Below is further detail as to what my work entails.
Full-time Management:
- Publishing.
- Booking performances, radio features, accommodations, rentals, and other press features.
- Organization of all documents, contracts, payments, photos, videos, and other promotional material.
- Marketing ideation for both digital and physical mediums (i.e. social media, merchandising, digital ads, and gorilla marketing tactics).
- Artist brand development and cohesiveness.
- Graphic design and website design.
- Financial advisor and accountant.
- Roadie, photographer, and videographer.
Project Based Management
- Will focus on any specific goal within the management sphere (publishing, marketing, branding, design, booking, etc) with an intentional end date. (e.g “play 2 shows every month within the next 6 months” aka booking manager).
- Advisor in other facets of management that are not currently in-line with specific goal
October 2023- PRESENT
Berklee College Student -
B.A Music Industry, Leadership, and Innovation
Berklee College of Music
Berklee College of Music’s Bachelor of Arts in Music Industry Leadership and Innovation is a radical shift from traditional music business programs. With a foundation in design thinking and strategic leadership, the program prepares students to identify new opportunities, develop innovative solutions to solve problems, and better meet the needs of both creatives and consumers.
Designed to create the thought leaders and innovators of tomorrow, this program has the largest concentration of music business courses of any other program on the market.
Graduates can pursue careers in innovation, digital strategy, emerging technologies, and business development. They can also pursue more conventional music industry opportunities in artist management, music marketing, record label operations, music publishing, copyright administration, concerts and touring, and more.
August 2023-PRESENT
Trader Joe's -
Crew Member
Trader Joes
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"Provided a 'WOW' customer experience by delivering friendly, fast, and informative service, ensuring a welcoming environment and high customer retention".
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"Resolved complex customer issues and complaints with professionalism, turning negative experiences into positive, long-term relationships".
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"Educated customers on product nutrition, ingredients, and pairings, enhancing their shopping experience and driving product engagement
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Executed product demonstrations and samplings to increase sales of seasonal and new items"
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Stocking and organzing items.
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Lifting heavy things.
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Being hot.
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NOT flirting with cilentle.
June 2025-PRESENT
MGM Music Hall at Fenway -
Coat Check - Guest Services
MGM / LIVE NATION
The Coat Check position protectively interacts with guests to provide information and assistance on all things related to the guest having an enjoyable experience at MGM Music Hall Fenway.
I serve as a resource of information for all Guests and Members regarding their experience in the music area. Assist guests and members regarding the timing of the supporting acts and headliner acts. Provide assistance to all positions and communicate effectively with others to enhance guest and members' experience.
December 2023-PRESENT
Licenses & Certifications
Music Law: Managing a Band's Business
Taught by Richard Stim. Learning goals:
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Putting together a band partnership agreement
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Working out ownership disputes
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Limiting band liability
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Protecting your copyrights and band name
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Hiring a lawyer
LinkedIn Learning
Issued: Jan 2026
The Data Science of Media and Entertainment
LinkedIn Learning
Taught by Barton Poulson. Learning goals:
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Assessing the audience for performing art and live digital media
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Optimizing prices for products and performances
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Splitting limited time, money, and staffing among different outreach and sales efforts
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Honoring the requirements of government grants and private donors
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Maximizing the social nature of live events like concerts and performances
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Using competitive and predictive analytics to schedule performances for greatest audience reach and potential revenue
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Understanding how data science can identify piracy and reduce lost revenue
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Incentivizing and rewarding staff and performers without incurring additional costs
Issued: Jan 2026
30-Second Elevator Pitch Mastery
LinkedIn Learning
Taught by Ronnell Richards. Learning goals:
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Define the purpose of an elevator pitch and its role in sparking interest.
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Identify and describe an ideal customer profile (ICP) to craft a pitch tailored to the right audience.
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Apply the 3Ws framework (Who, What, and Why) to structure a concise and compelling elevator pitch.
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Develop a clear and engaging structure for a 30-second elevator pitch.
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Refine an elevator pitch using clarity, brevity, and directness to maximize impact.
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Demonstrate effective delivery techniques to present a pitch with confidence and authenticity.
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Evaluate the success of an elevator pitch by analyzing audience responses and engagement.
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Adapt elevator pitch content for various audiences or settings, such as networking events or virtual meetings.
Issued: Jan 2026
Becoming a Product Manager: A Complete Guide
LinkedIn Learning
Taught by Cole Mercer and Evan Kimbrell. Learning goals:
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What is a product manager?
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Different types of product manager roles
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Differences between product and project managers
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The major phases of the product lifecycle
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Lean, agile, scrum, and kanban
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Finding and monitoring competitors
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What is customer development?
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Designing and running experiments
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Wireframing
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Working with engineers, designers, and executives
Issued: Dec 2025
Food Handler Cards
FDA
Re-Issued : Sept 2025
Hardworking and safety-conscious food worker with a valid California and Mass Food Handler Card. Experienced in high-volume prep kitchens, food sanitation, and customer service.
TIPS Certification
Certifying Body
TIPS (Training for Intervention ProcedureS) certification is a widely recognized alcohol server training program designed to prevent intoxication, underage drinking, and drunk driving.
Issued: Mar 2024, Expires: Mar 2027